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Community Engagement: Mixed Reviews
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement,...
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Community Gamification: Underutilized
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience,...
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2015 Predictions: Hoverboards, Flying Cars and Online Communities
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a...
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Culture Shock: Reorganizing your Marketing Department
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an...
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What’s a Satisfied Customer Worth to the Bottom Line?
Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An...
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The Conundrum of the Tech Marketer
My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online...
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What’s The Real Value Of Community?
This post was originally written by Dennis Smith on his blog, thedennissmith.com. Simply put; communities exists so that people can share unique experiences or to solve common problems. However in...
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Mixing Social in Media Relations
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR...
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#NEVERFORGET – HOW COULD WE?
As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been...
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Marketing Strategists: What Levers Should you Pull in 2019?
Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor of DIY digital...
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